For local SEO agencies looking for an accessible all-in-one platform, Moz Pro is one of the most recognized names in the industry. Founded in 2004 and based in Seattle, Moz pioneered the Domain Authority metric and built a reputation for producing research that shaped how the industry understands links and authority.
What Moz Pro Actually Does Well
Moz Pro’s clearest strength is accessibility. The platform is designed for teams that include non-technical members and clients who need to understand SEO without a steep learning curve. The Page Optimization Score breaks down on-page recommendations into clear, actionable items ranked by impact.
Keyword Explorer provides volume data, difficulty scores, and SERP feature breakdowns. Link Explorer surfaces backlink data and domain metrics. The Site Crawl tool identifies technical issues and tracks them over time. Rank Tracking monitors keyword positions daily across devices and locations.
Moz is also known for its educational content, community, and Whiteboard Friday series. For agencies that need to explain SEO concepts to clients or onboard junior staff, the Moz ecosystem is a genuine resource.
Local SEO and Google Business Profile: What Moz Covers
Moz Local is a separate product, not included in Moz Pro. It starts at $14 per month per location on an annual plan and covers listing distribution, duplicate suppression, and review monitoring. GBP management is handled through Moz Local rather than Moz Pro.
Moz Pro itself does not include GBP tools, geogrid ranking, or listing management. Position Tracking supports location-based keyword monitoring, which is useful for local clients, but the fulfillment layer requires Moz Local as an add-on.
Pricing at Scale: What Agencies Pay
Moz Pro plans are structured by crawl volume, tracked keywords, and user seats:
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Starter | $39/mo | 1 campaign | 50 keywords |
| Standard | $79/mo | 3 campaigns | 300 keywords |
| Medium | $143/mo | 10 campaigns | 1,500 keywords |
| Large | $239/mo | 25 campaigns | 3,000 keywords |
Prices shown are annual billing. Moz Local adds $10.75/mo per location on Lite ($129/yr), scaling to $14.92/mo on Essential ($179/yr) and $24.92/mo on Premium ($299/yr) per location. See current pricing at moz.com/pricing.
Data Ownership: Where Your Information Lives
Moz is a US-based company. Platform data is hosted on US infrastructure. Moz was acquired by iContact in 2021 and subsequently by DemandBase in 2024, which specializes in B2B go-to-market software.
Data can be exported in CSV format from most reporting modules. The proprietary Domain Authority index, Spam Score data, and keyword database belong to Moz.
As with any SaaS platform, cancellation ends access to historical data, tracked campaigns, and rank history stored within the platform.
Frequently Asked Questions
What is Domain Authority and why do agencies use it?
Domain Authority (DA) is a Moz-created metric that predicts how likely a domain is to rank in search results, scored 1 to 100. It is widely used as a proxy for link quality and site strength. It is a proprietary metric, not a Google signal, but it is recognized across the industry as a useful benchmarking tool.
Is Moz Local included in Moz Pro?
No. Moz Local is a separate product starting at $14 per location per month. Moz Pro does not include listing management, GBP posting, or review tools. You need both subscriptions to cover organic research and local fulfillment through Moz.
What does Moz Pro cost for an agency with 10 active clients?
Managing 10 active client campaigns requires at least the Medium plan at $179 per month, which supports up to 10 campaigns and 1,500 tracked keywords. Adding Moz Local for 10 locations at the Preferred tier adds another $200 per month.
Can you export your campaign data from Moz?
Yes, most reports in Moz Pro can be exported as CSV. Rank tracking history, keyword lists, and link data are exportable. The underlying index data and Domain Authority calculations are proprietary and cannot be migrated.
Who owns Moz now?
Moz was acquired by DemandBase in 2024. DemandBase is a US-based B2B go-to-market platform. The Moz Pro and Moz Local products continue to operate independently under the DemandBase umbrella.