For local SEO agencies with enterprise clients or large website footprints, Lumar (formerly DeepCrawl) is a cloud-based technical SEO platform designed for large-scale continuous crawling and site health monitoring. Rebranded in 2022, it positions itself above desktop audit tools with CI/CD integration, custom reporting, and enterprise security features.
What Lumar Actually Does Well
Lumar’s core capability is continuous, large-scale crawling with automated monitoring. Where Screaming Frog and Sitebulb require manual crawl initiation, Lumar schedules crawls and alerts on changes between crawl sessions. For large sites with active development, this continuous monitoring approach catches regressions as they are introduced rather than in periodic manual audits.
JavaScript rendering support is robust. Lumar uses a headless Chrome engine that processes client-side rendering accurately, which is essential for enterprise sites with complex JavaScript architectures.
Custom reporting, project segmentation, and integration with Looker Studio, Tableau, and BigQuery make Lumar suitable for enterprise agencies that need to embed technical audit data into broader reporting pipelines.
Local SEO: What Lumar Covers
For local SEO, Lumar’s scale is most relevant for multi-location enterprise clients with large site footprints: franchise directories, regional service pages across hundreds of locations, or content-heavy local portals. For standard local business sites, Screaming Frog or Sitebulb are more cost-appropriate.
Lumar covers technical crawl analysis and does not include GBP management, rank tracking, or listing distribution features.
Pricing at Scale: What Agencies Pay
Lumar pricing is custom and not published publicly. It is positioned at the enterprise and mid-market agency tier, with minimums that make it more expensive than desktop alternatives. For large agencies with enterprise clients needing continuous automated crawling, the pricing reflects that positioning.
Agencies interested in Lumar should contact their sales team for a quote. See lumar.io/pricing for more details.
Data Ownership: Where Your Information Lives
Lumar is headquartered in the UK with US operations. Cloud crawl data is processed and stored on cloud infrastructure. Lumar holds enterprise security certifications including SOC 2 Type II.
Crawl data and reports can be exported in multiple formats. The BigQuery and Looker Studio integrations allow custom data pipeline access.
For enterprise agencies with security review requirements, Lumar’s SOC 2 certification and documented security posture are relevant.
Frequently Asked Questions
When would you use Lumar instead of Screaming Frog?
Lumar is appropriate for enterprise clients with large sites that need continuous automated crawling and regression monitoring. Screaming Frog is better for on-demand audits of any site size. For local SEO agencies whose clients are small to mid-sized local businesses, Screaming Frog or Sitebulb are more cost-appropriate. Lumar’s value appears at enterprise scale.
Does Lumar handle JavaScript rendering?
Yes. Lumar uses a headless Chrome engine that processes client-side rendered content. This is important for large sites with complex JavaScript architectures where HTTP-only crawlers would miss significant content.
What does Lumar cost?
Can Lumar integrate with CI/CD pipelines?
Yes. Lumar supports CI/CD integration, allowing technical SEO tests to be run as part of a development deployment pipeline. This means structural SEO issues can be caught before deployment rather than discovered after. This feature is most relevant for enterprise clients with active development teams.
Is Lumar appropriate for local SEO clients?
For standard local business clients with typical-size websites, Lumar is priced above what the use case requires. For enterprise local clients such as franchise networks, large directories, or multi-location businesses with hundreds of location pages, Lumar’s continuous crawl monitoring and scale are appropriate.