For local SEO agencies managing review acquisition and reputation monitoring, GatherUp automates the process of requesting, collecting, and monitoring customer reviews across Google, Facebook, and over 100 review platforms. Previously known as GetFiveStars, it was rebranded to GatherUp in 2019 and is built specifically for agencies and multi-location businesses.
What GatherUp Actually Does Well
GatherUp’s review request automation sends SMS and email review requests to customers after a transaction or service, with timing and message customization. The platform’s two-step process first collects customer feedback privately, then routes satisfied customers toward public review platforms. This approach increases the volume of positive reviews on Google while giving unhappy customers a direct feedback channel.
The review monitoring dashboard aggregates reviews from over 100 platforms, with sentiment analysis and alerts for new reviews. For agencies managing reputation across multiple clients, centralized monitoring across review platforms reduces the manual checking burden.
White-label options allow agencies to deliver GatherUp-powered review services under their own brand.
Local SEO: What GatherUp Covers
Review volume and recency are confirmed ranking factors in Google’s local search algorithm. GatherUp directly addresses the review acquisition component of local SEO, which is one of the levers agencies have the most direct control over. For new local clients with few reviews or existing clients that have stopped receiving new reviews, review automation is one of the highest-impact services available.
GatherUp does not include rank tracking, citation management, keyword research, or site audit tools. It is a reputation management and review generation platform.
Pricing at Scale: What Agencies Pay
GatherUp pricing is per location per month:
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Single | $99 | 1 location | Full platform |
| Multi-location | Volume pricing | 10+ locations | Discount available |
| Agency | Custom | Custom volume | White-label |
Multi-location pricing drops to approximately $60/mo per location. See current pricing at gatherup.com/pricing.
Data Ownership: Where Your Information Lives
GatherUp is a US-based company. Platform data is hosted on US cloud infrastructure.
Review data, customer feedback, and campaign reports can be exported in CSV format. Customer contact data used for review requests is subject to GatherUp’s privacy policy.
For agencies with EU clients, GDPR implications of automated review request campaigns should be reviewed with the client’s consent management process.
Frequently Asked Questions
Why do Google reviews matter for local SEO?
Google uses review volume, recency, and sentiment as signals in its local search ranking algorithm. A business with more recent, positive reviews tends to rank higher in local pack results than a competitor with fewer or older reviews, other factors being equal. Review acquisition is one of the most direct ranking levers local SEO agencies can influence for clients.
How does GatherUp’s two-step review process work?
GatherUp first sends customers a satisfaction check before directing them to a public review platform. Customers who respond positively are guided to leave a review on Google or another platform. Customers who respond with concerns are directed to a private feedback form. This funnel increases the rate of positive public reviews while capturing negative feedback before it reaches a public platform.
Which review platforms does GatherUp monitor?
GatherUp monitors reviews from over 100 platforms including Google, Facebook, Yelp, TripAdvisor, Healthgrades, Houzz, and industry-specific platforms relevant to the client’s business type. New reviews trigger alerts and appear in the centralized dashboard for agency management.
Can agencies white-label GatherUp?
Yes. GatherUp offers white-label options for agencies, allowing the platform to be delivered under the agency’s brand. Custom domains, branded email templates, and agency-branded dashboards are available on agency plans.
How does GatherUp fit into a local SEO agency service?
GatherUp handles the review acquisition component of local SEO, which most technical SEO tools do not address. For agencies offering complete local SEO services, automating review generation is a standard deliverable that GatherUp makes operationally manageable at scale. It pairs with a rank tracker and citation tool to cover the core local SEO monitoring and delivery stack.