F! Insights bulk scanning replaces the manual research loop. You upload a CSV of business names and locations, the plugin runs scored GBP audits in the background, and the results populate your pipeline dashboard automatically with ranked, data-backed prospect records.
In This Article
The Manual Prospecting Bottleneck
Manual prospecting on Google Maps runs at roughly 5 to 10 businesses per hour when done carefully. At that pace, building a pipeline of 100 qualified, researched prospects takes 10 to 20 hours of someone’s time. That is before writing a single word of outreach.
To learn more about building a local SEO prospect pipeline, visit Build a Prospect Hit List From Local Scan Data. Turn Website Traffic Into Local SEO Leads Automatically Each Day and Win Local SEO Clients With Data-Backed Prospecting cover adjacent steps in detail.
Most agencies respond to this constraint by prospecting less, targeting only the most obviously underperforming businesses, or skipping research entirely and sending generic pitches. All three approaches produce worse results than a systematic, data-backed process.
What Bulk Scanning Does
F! Insights bulk scanning accepts a CSV of business names and locations and runs a full 8-category GBP audit on each one in the background via WP-Cron. The scan process for each business takes 60 to 90 seconds. For a list of 100 businesses the full batch typically completes within a few hours.
Each completed scan produces a record in your pipeline dashboard with: overall score, individual category scores, named competitor comparisons, specific GBP completeness gaps, mobile PageSpeed score, and prioritized recommendations. For how to build the initial target list efficiently, see Build a Prospect Pipeline in One Weekend.
Running a Bulk Scan
- In your WordPress admin go to F! Insights, then Market Leads, then Bulk Scan.
- Prepare your CSV with at minimum two columns: business name and city or full address for disambiguation.
- Upload the CSV.
- Set the scan radius for competitor detection. Two to five miles works for most urban and suburban markets.
- Start the scan. F! Insights processes in the background. The scan supports pause, resume, and automatic recovery for stuck items.
Start with a test batch of 10 to 20 businesses in a market you know well. Confirm the competitor data looks accurate before running a large batch. If competitor results are consistently off, adjust the scan radius in Settings.
Reading the Results
When the bulk scan completes, sort your pipeline dashboard by overall score ascending to surface the businesses with the most significant gaps first. For each priority prospect, note: Competitive Position score, Review Count gap, Profile Completeness, and PageSpeed.
Businesses where multiple categories score low are your strongest prospects. The gap is real, it is provable, and it is specific enough to reference in outreach.
From Scan to Outreach
The AI pitch generator in the F! Insights Leads tab uses the specific gaps from each scan to draft a personalized outreach message. It references the named competitor, the review count gap, and the most significant profile issue. For how to turn scan data into outreach that gets responses, see Cold Email Local Businesses: The Data-First Approach.
Ready to run your first bulk scan? Download F! Insights here.