For local SEO agencies building content that targets Google’s People Also Ask boxes, AlsoAsked maps PAA question trees directly from Google search results. Founded in the UK, it surfaces the branching question relationships Google surfaces in PAA boxes, giving a clearer picture of related intent than Autocomplete-based tools.
What AlsoAsked Actually Does Well
AlsoAsked queries Google directly and captures the People Also Ask questions that appear for a given seed query, then follows the branches as clicking a PAA question reveals new sub-questions. The result is a tree of related questions that reflects how Google groups related intent around a topic.
For content strategy, this is useful for building comprehensive page structures. Knowing the full PAA tree for ‘water heater repair’ in a local market reveals the sub-questions Google considers related, which can inform FAQ sections, subheading structure, and related content topics.
The platform supports up to three levels deep in the question tree and allows CSV export of the full map.
Local SEO Use Cases: What AlsoAsked Covers
AlsoAsked supports country-level filtering. It does not support city-level PAA data. For local SEO content research, it works best at the category level: understanding the questions Google surfaces around service terms that apply locally.
There are no rank tracking, GBP, or listing management features. AlsoAsked is a research tool for the content strategy phase. For local agencies, the clearest use case is informing FAQ content and service page structure.
Pricing at Scale: What Agencies Pay
AlsoAsked pricing is based on monthly search volume:
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Basic | $12/mo | 100 credits/month | CSV export |
| Lite | $23/mo | 300 credits/month | CSV export |
| Pro | $47/mo | 1,000 credits/month | CSV export + API |
Annual billing applies a discount. A free tier allows limited searches. See current pricing at alsoasked.com/pricing.
Data Ownership: Where Your Information Lives
AlsoAsked is a UK-based platform. Data is hosted on cloud infrastructure. The PAA data it captures is sourced from live Google search results, which means results reflect what Google is currently surfacing rather than a historical database.
Searches and question trees can be exported as CSV. There is no persistent project data beyond saved searches in your account.
The underlying data is Google’s PAA output. AlsoAsked’s value is the tool for capturing and mapping it systematically.
Frequently Asked Questions
What is People Also Ask and why does it matter for local SEO?
People Also Ask is a Google SERP feature that displays related questions users ask alongside the primary search results. Appearing in PAA boxes provides additional visibility beyond standard organic rankings. For local service pages, PAA presence can drive clicks from searchers still in the research phase.
How does AlsoAsked differ from AnswerThePublic?
AlsoAsked pulls directly from Google’s People Also Ask boxes, showing the actual branching question trees Google surfaces in its SERP features. AnswerThePublic sources from Autocomplete, surfacing a broader set of question patterns. AlsoAsked is more directly tied to what Google shows; AnswerThePublic covers a wider vocabulary of questions.
Does AlsoAsked work for local SEO keyword research?
Yes, at the service category level. Searching terms like ’emergency plumber’ or ‘roof repair’ with a country filter surfaces the related questions Google associates with those topics. City-level filtering is not available, but the question patterns generally apply across local markets for the same service category.
Can you export AlsoAsked data?
Yes. All paid plans include CSV export of the full question tree. The Pro plan adds API access. Free searches do not include CSV export.
How deep does AlsoAsked go in the PAA question tree?
AlsoAsked captures up to three levels of PAA branching. Starting from a seed question, it follows the sub-questions that appear when each PAA entry is clicked, mapping three layers of related intent. This covers the full range of PAA questions Google typically surfaces for most topics.