For local SEO agencies that need to produce content briefs and optimized drafts faster, Frase combines SERP analysis with AI writing assistance to streamline the research-to-draft pipeline. It surfaces what top-ranking pages cover for a target keyword and uses that structure as the basis for generating outlines and content.
What Frase Actually Does Well
Frase analyzes the top 20 SERP results for any keyword and extracts the headings, topics, and questions those pages cover. This analysis becomes the basis for generating a content brief with an outline that reflects competitive requirements. The AI writing assistant can then populate sections of the brief, producing a structured draft for editorial review.
The content scoring system grades a draft against the topic coverage of top-ranking pages, similar to Clearscope and Surfer SEO. The optimization view shows which topics are covered and which are missing, providing a checklist for editorial improvement.
The question research feature aggregates questions from Google’s People Also Ask, Quora, and Reddit for a given keyword, which is useful for building FAQ sections and understanding search intent depth.
Local SEO: What Frase Covers
Frase works on local keywords as it does on any keyword. Running a Frase report on a local service term surfaces the structure and topics that top local results cover, which informs service page and location page outlines.
Frase does not include rank tracking, GBP management, citation tools, or technical audit features. It covers the content research and drafting phase of local SEO work.
Pricing at Scale: What Agencies Pay
Frase plans are based on document volume:
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Starter | $38.25/mo | 30 documents/month | AI writing |
| Professional | $97.75/mo | Unlimited documents | Team seats |
| Scale | $299/mo | Unlimited documents | API + dedicated support |
Prices shown are annual billing. The Professional plan’s unlimited document allowance makes it the practical choice for agencies. See current pricing at frase.io/pricing. The annual billing makes Frase one of the more accessible content optimization tools.
Data Ownership: Where Your Information Lives
Frase is a US-based company. Platform data is hosted on US cloud infrastructure.
Content drafts, briefs, and reports are stored in the platform during the active subscription. Exports are available in various formats.
Frequently Asked Questions
What is a Frase content brief?
A Frase content brief is an AI-generated outline derived from SERP analysis of a target keyword. It includes suggested headings, topic sections, questions to answer, and word count targets based on what top-ranking pages cover. Briefs reduce the research time required before writing by automating the competitive content analysis step.
How does Frase compare to Surfer SEO?
Both analyze top-ranking pages and score content against competitors. Frase places more emphasis on the content brief and AI-assisted drafting workflow. Surfer has a more established content editor with deeper NLP scoring. Frase is generally less expensive, which makes it accessible for agencies with tighter content budgets. Both are solid choices depending on workflow priorities.
How good is the Frase AI writing assistant?
Frase’s AI writing capabilities are useful for generating initial section drafts and expanding outlines, but output requires editorial review and rewriting for quality and accuracy. As with all AI writing tools, the output reflects the quality of the input brief and the editorial standard applied after generation. It is a research and drafting accelerator, not a finished content generator.
Does Frase work for local SEO content planning?
Yes. Frase analyzes SERP results for any keyword including local service terms. The brief and outline it generates reflects what top local results are covering. For agencies that need to produce service area pages and location-specific content at scale, Frase’s brief automation reduces the per-page research time.
Is Frase cost-effective for agencies?
Yes. At $115 per month for unlimited documents on the Team plan, Frase is one of the most affordable content optimization tools with AI writing included. For agencies producing regular content, the per-document economics are favorable compared to Clearscope at $189 for 100 documents or Surfer at $99 for 30 articles.