For local SEO agencies that want backlink monitoring combined with basic keyword rank tracking in a single tool, Monitor Backlinks covers daily backlink monitoring, new link alerts, and rank tracking alongside link management. It sits at the affordable, smaller-agency end of the backlink monitoring category.
What Monitor Backlinks Actually Does Well
Monitor Backlinks sends daily alerts on new and lost backlinks for monitored domains, with domain authority and spam score data from Moz integrated to help assess link quality. Competitor tracking allows you to see new links acquired by competing domains, surfacing link opportunities through competitive monitoring.
The built-in rank tracking module monitors keyword positions on Google alongside backlink data, which reduces the need for a separate rank tracking tool for agencies with modest rank tracking requirements.
The interface is clean and accessible. Bulk domain analysis allows quick link profile assessment across multiple client sites in a single session.
Local SEO: What Monitor Backlinks Covers
For local SEO agencies, Monitor Backlinks provides operational visibility into link acquisition work and a built-in rank tracking layer at a competitive price. The competitor link monitoring is useful for identifying local link opportunities by watching which domains link to local competitors.
Monitor Backlinks does not include GBP management, citation distribution, technical audit, or keyword research tools.
Pricing at Scale: What Agencies Pay
Monitor Backlinks pricing is based on domains and keywords tracked:
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Freelancer | $25/mo | 2 domains, 100 keywords | Daily monitoring |
| Start-up | $47/mo | 5 domains, 250 keywords | Competitor tracking |
| Agency | $97/mo | 15 domains, 750 keywords | White-label + API |
Annual billing applies a discount. See current pricing at monitorbacklinks.com/pricing. The Agency plan covers a reasonable client portfolio at $97 per month with both link monitoring and rank tracking included.
Data Ownership: Where Your Information Lives
Monitor Backlinks is based in the United States. Platform data is hosted on US cloud infrastructure.
Backlink reports and rank data can be exported in CSV format. The API allows programmatic access to link and rank data on the Agency plan.
Frequently Asked Questions
Why is having backlink monitoring and rank tracking in one tool useful?
Combining link monitoring with rank tracking in a single subscription and interface reduces context switching and cost for agencies that need both functions but at a modest scale. For smaller local SEO agencies managing a handful of clients, Monitor Backlinks provides both in a single affordable tool rather than requiring two separate platform subscriptions.
Can Monitor Backlinks monitor competitor backlinks?
Yes. Competitor tracking shows new links acquired by competing domains, with the same quality metrics applied. For local SEO link building, monitoring which domains newly link to local competitors is a practical way to identify citation sources, local news coverage, and industry directories that are actively linking in the niche.
Is Monitor Backlinks useful for local SEO work?
Yes, for the link monitoring and basic rank tracking components. It confirms that local citations and acquired links are live, alerts on lost links, and provides rank tracking for local keyword positions. For agencies that need a full SEO research platform, a more comprehensive tool would be more appropriate alongside Monitor Backlinks.
How does Monitor Backlinks compare to Linkody?
Both are focused backlink monitoring tools at similar price points. Monitor Backlinks adds built-in keyword rank tracking; Linkody focuses purely on backlinks. The choice depends on whether you need rank tracking included or already have a separate rank tracker. Both include competitor link monitoring and daily alerts.
Is Monitor Backlinks cost-effective for agencies?
At $158 per month for 45 domains and 2,250 tracked keywords with both link monitoring and rank tracking included, Monitor Backlinks offers good combined value for agencies at that scale. The per-tool cost is lower than subscribing to a dedicated backlink monitor and a dedicated rank tracker separately.