For local SEO agencies managing WordPress sites, Rank Math is a full-featured WordPress SEO plugin that includes LocalBusiness schema, a visual schema builder, built-in keyword tracking, and a content optimization tool across its free and Pro tiers. It offers more built-in features than Yoast at comparable or lower cost.
What Rank Math Actually Does Well
Rank Math includes a wide feature set across its free tier. On-page SEO analysis with multi-keyword targeting, XML sitemaps, rich schema types, breadcrumb control, and a visual schema builder are available without a paid license. This makes it particularly useful for agencies managing a high volume of WordPress client sites where per-site licensing costs matter.
The built-in rank tracking module (Rank Tracker) provides keyword position monitoring directly in the WordPress dashboard without connecting a third-party rank tracking tool. For smaller local business sites that do not warrant a full rank tracking subscription, this is a practical convenience.
The schema builder supports over 20 schema types including LocalBusiness, Review, FAQ, HowTo, and Article, with a visual interface for configuring schema properties without code.
Local SEO: Built-In Local Schema and Features
Rank Math includes LocalBusiness schema configuration in the free tier. Business name, address, phone, opening hours, geo coordinates, and business type are configurable through the WordPress admin. Multiple location support is available in the Pro tier.
For local SEO agencies, Rank Math eliminates the need for a separate local SEO schema add-on that Yoast charges separately. The FAQ schema type is also useful for implementing FAQ rich results on local service pages.
Pricing at Scale: What Agencies Pay
Rank Math pricing:
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Free | $0 | Unlimited sites | LocalBusiness schema |
| Pro | $8.99/mo | Unlimited sites | Analytics integration |
| Business | $27.99/mo | Unlimited sites | Client manager |
| Agency | $64.99/mo | Unlimited sites | White-label |
Annual billing only (no monthly option). All plans cover unlimited sites, making Rank Math significantly more cost-effective than per-site licensing for agencies. See current pricing at rankmath.com/pricing.
Data Ownership: Rank Math as a WordPress Plugin
Rank Math is a WordPress plugin. Configuration data is stored in the client WordPress database on their hosting infrastructure. The Analytics module connects to Google Search Console and Google Analytics, processing data within the WordPress admin.
Rank Math is developed by MyThemeShop, a US-based company.
Frequently Asked Questions
Is Rank Math better than Yoast SEO for local SEO agencies?
For agencies managing multiple client sites, Rank Math’s unlimited-site licensing at a flat monthly fee is significantly more cost-effective than Yoast’s per-site pricing. Rank Math also includes LocalBusiness schema in the free tier (Yoast charges for the Local add-on), and the built-in rank tracker adds monitoring without a separate tool. Yoast has a longer track record and may suit teams already trained on it.
Does Rank Math include local SEO schema in the free version?
Yes. LocalBusiness schema configuration including business name, address, phone, opening hours, geo coordinates, and business type is available in the free Rank Math tier. Multi-location support and advanced local features are available in the paid tiers.
Does Rank Math include rank tracking?
Yes. The Rank Tracker module in Rank Math Pro tracks keyword positions directly in the WordPress dashboard via integration with Google Search Console data. For basic rank monitoring on smaller local business sites, this eliminates the need for a separate rank tracking subscription.
Is Rank Math cost-effective for agencies with many client sites?
Yes. The Agency plan at $49.99 per month covers unlimited sites, making it highly cost-effective for agencies managing dozens of WordPress client sites. Compared to per-site Yoast licensing across a large portfolio, the cost difference is substantial.
What schema types does Rank Math support?
Rank Math supports over 20 schema types including Article, BlogPosting, Product, LocalBusiness, Service, FAQ, HowTo, Review, Event, Recipe, and more. The visual schema builder configures schema properties without code, and custom schema can be added through the advanced mode.