For local SEO agencies evaluating cost-effective competitive intelligence tools, Serpstat offers a broad feature set with a particular strength in non-English keyword databases. Founded in 2013 in Ukraine, Serpstat has grown into a recognized all-in-one SEO platform with strong international coverage.
What Serpstat Actually Does Well
Serpstat’s competitive research module is its strongest offering. You can surface a domain’s top organic keywords, paid keywords, and landing pages, then compare up to three domains side by side. The keyword database covers over 230 regions with a particular depth in Eastern European, Southeast Asian, and Latin American markets that some competitors underserve.
Site auditing, rank tracking, and backlink analysis are included at all paid tiers. The API is available on all plans, making integration with external reporting tools straightforward. Batch analysis allows large-scale keyword and domain lookups without individual query limits.
Serpstat has added an AI toolkit with content generation and on-page optimization features. The interface is functional rather than polished, but experienced SEO practitioners will find the data depth valuable.
Local SEO and Google Business Profile: What Serpstat Covers
Serpstat does not include local SEO tools in its current feature set. There is no listing management, no GBP integration, and no geogrid rank tracking. Rank tracking supports location filters at the country and city level, which covers local keyword monitoring, but the fulfillment layer is not there.
For agencies whose primary work is organic content strategy and competitive research, this gap may be acceptable. For agencies delivering active local SEO and GBP management, Serpstat would need to be paired with a dedicated local SEO platform.
Pricing at Scale: What Agencies Pay
Serpstat’s plans are structured by usage limits across keywords, reports, and audit pages:
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Individual | $55/mo | 1 user | 100 keywords tracked |
| Team | $103/mo | 3 users | 500 keywords tracked |
| Agency | $399/mo | 5 users | 2,500 keywords tracked |
Prices shown are annual billing. Custom enterprise plans are available. The Agency tier includes team collaboration features and higher API limits. See current pricing at serpstat.com/pricing.
Data Ownership: Where Your Information Lives
Serpstat was founded in Ukraine and operates on cloud infrastructure hosted via AWS. The company has shifted more of its infrastructure to EU and US regions following geopolitical changes since 2022.
Data exports are available in CSV and XLSX formats for most reporting modules. Keyword data, backlink data, and rank tracking history are exportable during an active subscription.
As with any SaaS platform, the proprietary database and historical aggregations belong to Serpstat. Data you generate within the platform remains accessible as long as the subscription is active.
Frequently Asked Questions
How does Serpstat compare to Semrush for agencies?
Serpstat is priced lower than Semrush and offers similar core functionality: keyword research, rank tracking, site audit, and backlink analysis. Semrush has a larger keyword database, stronger local SEO add-on, and more integrations. Serpstat has an edge in certain non-English markets and API accessibility at lower price points.
Does Serpstat have local SEO or GBP tools?
No. Serpstat does not include listing management, GBP integration, or geogrid rank tracking. It supports location-based keyword research and rank tracking at the city level, but local SEO fulfillment requires a separate tool.
Is the Serpstat API available on all plans?
Yes. Serpstat includes API access at all paid tiers. The number of API units available scales with the plan. This makes it suitable for agencies building custom reporting pipelines or integrating data into client dashboards.
What is the best Serpstat plan for a growing agency?
The Team plan at $119 per month is the most practical entry point for agencies, supporting three users and 500 tracked keywords with full API access. The Agency plan at $479 per month supports larger teams and higher keyword volumes with priority support.
Where is Serpstat data hosted?
Serpstat operates on AWS cloud infrastructure with servers in EU and US regions. The company is GDPR compliant and processes data under standard cloud service terms. It is a Ukraine-founded company now operating with distributed infrastructure.