For local SEO agencies managing enterprise clients or large-scale multi-location rank tracking, STAT Search Analytics is a dedicated rank tracking platform built for high-volume, high-precision tracking. Acquired by Moz in 2017, STAT is positioned at the enterprise and mid-market agency end of the rank tracking category.
What STAT Actually Does Well
STAT tracks keyword rankings at scale: the platform is designed for sites tracking tens of thousands to millions of keywords across large geographic footprints. Daily fresh data, granular SERP feature tracking, and share of voice reporting across keyword sets are the core capabilities.
SERP feature tracking is a particular strength. STAT monitors 20-plus SERP features including local packs, featured snippets, knowledge panels, image carousels, and People Also Ask boxes, tracking which features appear for which keywords and whether a client owns those features.
The platform supports custom tagging and segmentation of keyword sets, which allows share of voice analysis across topic clusters, locations, or business units. This is useful for enterprise clients with complex content architectures and regional business structures.
Local SEO: What STAT Covers
STAT supports location-specific rank tracking at city and ZIP-code level. Local pack positions are tracked and factored into share of voice reporting. For multi-location businesses tracking rankings across dozens or hundreds of locations, STAT’s scale is more appropriate than most mid-market rank trackers.
STAT does not include GBP management, listing distribution, or review monitoring. It is a rank intelligence platform. For agencies delivering active local SEO fulfillment alongside rank reporting, STAT would operate alongside a local SEO management tool.
Pricing at Scale: What Agencies Pay
For agencies with enterprise clients tracking large keyword sets, STAT’s per-keyword economics can be competitive at scale. The platform is best evaluated directly with their sales team for custom pricing.
Data Ownership: Where Your Information Lives
STAT is owned by Moz, which is owned by DemandBase, a US-based company. Platform data is hosted on cloud infrastructure in the US.
Rank data, SERP feature history, and reports can be exported via STAT’s API or CSV export. The platform has an extensive API that supports programmatic access to all rank data for integration with custom reporting systems.
As with any cloud platform, historical data is retained during the active subscription period.
Frequently Asked Questions
At what scale does STAT become the right rank tracking choice?
STAT is most appropriate for agencies tracking 10,000 or more keywords across multiple locations or large content architectures. For smaller keyword sets, AccuRanker or Nightwatch offer comparable precision at lower price points. STAT’s share of voice and SERP feature analytics add value when managing complex, large-footprint tracking requirements.
What SERP features does STAT track?
STAT tracks 20-plus SERP features including local packs, featured snippets, knowledge panels, image packs, video carousels, People Also Ask boxes, shopping results, and site links. This breadth of SERP feature tracking is one of STAT’s differentiators in the enterprise rank tracking space.
Can STAT track local pack rankings?
Yes. STAT tracks local pack appearances for configured keywords at city and ZIP-code level. Local pack ownership is factored into share of voice reporting, which helps quantify local search presence across a geographic footprint.
What does STAT cost?
Is STAT connected to Moz Pro?
STAT is owned by Moz but operates as a separate product with its own pricing and login. There is no combined Moz Pro and STAT bundle. Moz Pro serves the small-to-mid market; STAT serves mid-market and enterprise rank tracking needs.