For local SEO agencies that build custom reporting in Google Sheets or Looker Studio, Supermetrics is a data connector platform that pipes marketing data from over 100 sources into these destinations on a scheduled basis. Based in Finland, it is the most widely used marketing data connector in the industry.
What Supermetrics Actually Does Well
Supermetrics automates the data extraction process that agencies often do manually: pulling metrics from Google Analytics, Search Console, Google Ads, Facebook, and dozens of other platforms into Google Sheets, Looker Studio, Excel, Power BI, or BigQuery on a scheduled basis. This eliminates the manual monthly data pull that consumes reporting time.
For local SEO agencies that prefer to build custom Looker Studio or Sheets reports rather than use pre-built reporting platforms, Supermetrics provides the data pipeline infrastructure. The scheduled refresh means reports update automatically without manual data export each cycle.
Google Search Console and Google Business Profile connectors are available for Looker Studio, allowing local SEO performance data to flow into custom-built dashboards automatically.
Local SEO: What Supermetrics Covers
Supermetrics does not provide SEO analysis; it moves SEO data from one place to another. For local SEO agencies building custom dashboards in Looker Studio or Sheets, Supermetrics automates the data layer those reports depend on.
It pairs with Looker Studio for a powerful, fully custom local SEO reporting setup at a lower combined cost than most pre-built reporting platforms.
Pricing at Scale: What Agencies Pay
Supermetrics pricing is per connector destination and varies by platform:
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Google Sheets | From $29/mo | Per connector | Scheduled refresh |
| Looker Studio | From $39/mo | Per connector | Native integration |
| BigQuery | From $99/mo | Per connector | Warehouse pipeline |
| All platforms | Custom | Bundle pricing | Team plans |
Team and agency bundle plans simplify pricing for multi-destination setups. See current pricing at supermetrics.com/pricing.
Data Ownership: Where Your Information Lives
Supermetrics is a Finland-based EU company. Data is processed through Supermetrics EU-hosted infrastructure during the pipeline transfer, then lands in the destination under the user own account.
GDPR compliance applies. Data processing agreements are available.
Frequently Asked Questions
What is the main use case for Supermetrics in an agency?
Supermetrics automates the data extraction step in custom report building. For agencies using Looker Studio or Google Sheets as their reporting environment, Supermetrics provides scheduled automatic data pulls from connected platforms, eliminating monthly manual export tasks. It is infrastructure for custom reporting workflows rather than a standalone reporting platform.
Can Supermetrics pull Google Business Profile data?
Yes. Supermetrics has a Google Business Profile connector for Looker Studio and other destinations. This allows GBP metrics to flow automatically into custom dashboards and reports on a scheduled refresh basis.
Is Supermetrics required to use Looker Studio?
No. Looker Studio has its own free native connectors for Google products including Analytics, Search Console, Ads, and GBP. Supermetrics is most useful for third-party platforms where Looker Studio does not have free native connectors, such as Facebook, Ahrefs, or Semrush.
Is Supermetrics expensive for agencies?
Per-connector pricing can add up when connecting many platforms. For agencies primarily reporting on Google own platforms via Looker Studio, the free native connectors may make Supermetrics unnecessary for those data sources. Team bundle plans reduce total cost for agencies needing multiple third-party connectors.
Is Supermetrics GDPR compliant?
Yes. Supermetrics is based in Finland, an EU member state, with EU-hosted data processing infrastructure. GDPR compliance applies and data processing agreements are available.