For local SEO agencies looking for a straightforward daily rank tracker with per-keyword pricing and white-label reporting, Authority Labs covers the core rank monitoring workflow without the overhead of a full SEO platform. Based in the United States, it focuses on reliable daily rank data for Google and Bing across devices and locations.
What Authority Labs Actually Does Well
Authority Labs provides daily rank tracking for Google and Bing across desktop and mobile. The interface is deliberately simple: set up a domain, add keywords with location targets, and monitor daily position changes. There are no extraneous features adding noise to the workflow.
Location targeting supports country, state, city, and ZIP-code level rank monitoring. For local SEO agencies reporting on city-level keyword positions, the geographic granularity is practical. Report exports and white-label PDFs are included on agency plans.
The platform also offers a Now Provided solution that reconciles Google Analytics keyword data with rank data to recover some of the keyword attribution lost to secure search.
Local SEO: What Authority Labs Covers
Authority Labs supports ZIP-code and city-level rank tracking, covering the monitoring component of local SEO work. Mobile rank tracking is included, which is increasingly relevant for local search where mobile is the dominant device.
There are no GBP management, listing distribution, review tools, or geogrid features. Authority Labs handles rank monitoring; local fulfillment requires separate tooling.
Pricing at Scale: What Agencies Pay
Authority Labs pricing is based on keyword volume:
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Starter | $65/mo | 250 keywords | Daily tracking |
| Pro | $129/mo | 1,000 keywords | Daily + white-label |
| Pro Plus | $295/mo | 2,500 keywords | White-label + API |
| Enterprise | $585/mo | Custom keywords | Custom |
Annual billing applies a discount. White-label reporting is included from the Pro plan. See current pricing at authoritylabs.com/pricing.
Data Ownership: Where Your Information Lives
Authority Labs is a US-based company. Platform data is hosted on US cloud infrastructure.
Rank history and reports can be exported in CSV and PDF formats. Historical data is retained during the active subscription period.
Authority Labs does not publish detailed GDPR or data residency documentation publicly, which is relevant for agencies with EU clients.
Frequently Asked Questions
Does Authority Labs support local rank tracking?
Yes. Authority Labs supports city and ZIP-code level rank tracking for both Google and Bing on desktop and mobile. For local SEO agencies delivering rank reports, the location granularity covers the monitoring side of local keyword performance.
Does Authority Labs support white-label reporting?
Yes, from the Pro plan upward. Reports can be branded with your agency’s identity and exported as PDF for client delivery. The Pro Plus plan adds API access for programmatic report integration.
What is the Authority Labs Now Provided solution?
Now Provided is a feature that reconciles rank data with Google Analytics to estimate keyword attribution for traffic, partially recovering the keyword-level data lost when Google moved to secure search in 2013. It maps ranking keyword data to Analytics sessions to provide keyword performance context beyond what Search Console alone shows.
How does Authority Labs compare to Nightwatch?
Both are focused rank trackers with city-level geo-targeting and white-label reporting. Nightwatch has a more modern interface and stronger automation features. Authority Labs has a simpler, more workflow-focused design. The choice often comes down to interface preference and reporting depth requirements.
Is Authority Labs cost-effective for agencies?
Authority Labs pricing is competitive for basic rank tracking at $49 to $225 per month. For agencies that need rank tracking without the overhead of an all-in-one platform, it covers the core function at a reasonable price. Agencies needing deeper SEO capabilities would be better served by a platform that includes rank tracking alongside other tools.