There is no developer handoff required. No onboarding call. No implementation timeline that depends on someone else’s schedule. You install F! Insights, paste two API keys, drop a shortcode on a page, and your site starts generating leads.
The reason most agencies do not have a passive lead generation system running is not that the technology is inaccessible. The gap between “I should set this up” and “this is running and generating leads” is about ten minutes of focused work.
In This Article
Why Most Tools Get Abandoned Before They Work
Every agency owner has a graveyard of tools that made sense in theory: platforms that required a week of configuration before they did anything useful, integrations that needed a developer, software that was powerful but demanded a learning curve that competed with the actual work of running a business.
To learn more about building a local SEO prospect pipeline, visit Build a Prospect Hit List From Local Scan Data. Turn Website Traffic Into Local SEO Leads Automatically Each Day and Win Local SEO Clients With Data-Backed Prospecting cover adjacent steps in detail.
The tools that actually get used are the ones that produce something real before your attention moves elsewhere. Ten minutes of setup that results in a live scanner generating leads the same day is a fundamentally different experience from a week of configuration that produces potential results at some future point.
What Ten Minutes of Setup Actually Looks Like
Minutes 1 to 2: Install F! Insights
Download F! Insights from the pricing page. From your WordPress dashboard: Plugins, Add New, upload the zip, install, activate. F! Insights creates its database tables and admin panels on activation.
Minutes 3 to 6: Get and Enter Your API Keys
- Google Places API key: console.cloud.google.com, create a project, enable Places API, create a key under Credentials. Copy it.
- Anthropic API key: console.anthropic.com, add a payment method under Billing, go to API Keys, create a key. Copy it immediately. Anthropic shows the full key only once.
Back in WordPress: F! Insights, Settings, API Config, paste both keys, save. For a detailed walkthrough see F! Insights Setup: Google and Anthropic API Keys in 15 Minutes.
Minutes 7 to 9: Create the Scanner Page
Create a new WordPress page. Specific headline. One sentence of context. Paste the shortcode: . Publish.
Minute 10: Link to the Page
Add a link to the new page from your main navigation. Label it “Free Audit” or “Check Your Score.” The scanner is now live and reachable from every page on your site.
What Happens After the First Scan
F! Insights queries the Google Places API, identifies the business, pulls its full GBP data, runs a PageSpeed audit, and sends all of that structured data to Claude for analysis. Within 60 to 90 seconds the visitor is looking at a scored report with named competitor comparisons.
On the premium tier the lead capture form appears at the moment of peak engagement. Each pipeline record contains the business name, overall score, named competitor, and lowest-scoring categories. For the follow-up sequence, see How to Follow Up After a Free SEO Audit Request.
Free Tier vs. Premium: When to Upgrade
| Feature | Free Explorer Tier | Premium Tier |
|---|---|---|
| Full 8-category scan report | Yes | Yes |
| Competitor benchmarking with named competitors | Yes | Yes |
| AI-generated diagnosis and recommendations | Yes | Yes |
| Unlimited scans | Yes | Yes |
| Lead capture with email submission | No | Yes |
| Pipeline dashboard with lead records | No | Yes |
| White-label branding | No | Yes |
| Bulk prospect scanner via CSV | No | Yes |
| AI-generated outreach drafts | No | Yes |
| Market analytics and intel pages | No | Yes |
The Setup Mistakes That Cost You Leads
- Burying the scanner on a services page. A dedicated page with a specific headline outperforms an embedded widget on a busy page.
- Not linking to the scanner from your main navigation. A navigation link labeled “Free Audit” sends consistent traffic from every other page on your site.
- Setting a scan radius that is too small or too large. Two to five miles works for most urban and suburban markets.
- Not testing the scanner on a real business before sending traffic. Run a scan on a business you know well and verify the competitor data is accurate before the page goes live.
What the First Week Looks Like
Day one: the scanner is live. Link it from your navigation. Send one email to five or ten prospects using the audit page as the CTA.
Days two and three: check your admin dashboard for scan activity. Follow up within 24 hours on any leads who submitted contact information.
Days four through seven: add a link to the scanner page in your email signature. Update one blog post with a contextual link to the scanner.
Ready to get started? Download F! Insights and have your first scan live in ten minutes.