This is a specific two-day process. Not a conceptual overview. Not a strategy framework. A step-by-step sprint that produces a scored, prioritized list of local businesses with documented competitive gaps, ready for outreach on Monday morning.
The inputs: a target vertical, a target city, and F! Insights installed on your WordPress site. The output: a pipeline of prospects organized by GBP gap severity, with AI-drafted outreach ready to send.
In This Article
What You Need Before Saturday
- F! Insights installed with both API keys configured. See F! Insights Setup if you have not done this.
- A specific vertical you understand: HVAC, dental, auto repair, landscaping, or any category where you have done work before.
- A specific city or metro area. Tighter geography produces better competitor comparison data in the scan results.
Saturday Morning: Build the Target List
Open Google Maps. Search your target category in your target city. Work through the results systematically, noting business name and address for each. Aim for 100 to 150 entries: more than you need, to account for businesses that return incomplete scan results.
To learn more about building a local SEO prospect pipeline, visit Build a Prospect Hit List From Local Scan Data. Turn Website Traffic Into Local SEO Leads Automatically Each Day and Win Local SEO Clients With Data-Backed Prospecting cover adjacent steps in detail.
As you build the list, note any obvious signals worth flagging for prioritization later. For guidance on which niches tend to have the most consistent GBP gaps, see Best Niches for Local SEO: Where the Scan Data Points.
Saturday Afternoon: Run the Bulk Scan
- In your WordPress admin go to F! Insights, then Market Leads, then Bulk Scan.
- Upload your CSV.
- Set scan radius to two to five miles for most urban and suburban markets.
- Start the scan and close the tab. F! Insights processes in the background via WP-Cron.
Let it run overnight. A list of 100 to 150 businesses typically completes within a few hours. F! Insights includes automatic recovery for any stuck items.
Sunday Morning: Review the Results
Open your F! Insights pipeline dashboard. Sort by overall score ascending. For your top 30 to 40 results, look at Competitive Position, Review Count gap, Profile Completeness, and PageSpeed. Flag the businesses where multiple categories score low.
Sunday Afternoon: Prep the Outreach
Use the AI pitch generator in the F! Insights Leads tab for each of your priority prospects. Review each draft. Adjust the tone if needed. For how to use scan data in cold outreach effectively, see Cold Email Local Businesses: The Data-First Approach.
Monday: Send
You have a prioritized list of local businesses with documented competitive gaps and personalized outreach referencing specific data about their own situation. For the follow-up sequence after a prospect responds, see How to Follow Up After a Free SEO Audit Request. For the proposal workflow after they express interest, see Local SEO Proposal Template: Data-Backed and Ready to Send.
Ready to run your first pipeline sprint? Download F! Insights here.