For local SEO agencies that need to generate valid JSON-LD schema markup without a paid platform, Merkle Technical SEO’s Schema Markup Generator is a free web-based tool that generates valid JSON-LD for over 20 schema types including LocalBusiness, Organization, FAQ, HowTo, and Review through a form-based interface.
What the Merkle Schema Generator Actually Does Well
The Merkle Schema Generator removes the need to write JSON-LD manually by generating valid schema markup through a form interface. Input the business details in the form fields and the tool outputs correct JSON-LD that can be pasted directly into the site. This eliminates syntax errors that manual JSON-LD writing introduces.
For local SEO agencies implementing LocalBusiness schema on client sites without a schema-capable CMS plugin, the Merkle generator covers all standard LocalBusiness properties: business name, address, phone, URL, opening hours, geo coordinates, price range, and business type.
The tool is completely free with no registration required, making it accessible for individual schema implementations or agencies that implement schema manually rather than through a platform.
Local SEO: LocalBusiness Schema Generation
The LocalBusiness schema type covers all core local SEO schema requirements. The Merkle generator handles opening hours including special hours for holidays, multiple address formats, service areas, and nested schema relationships like reviews within LocalBusiness.
For agencies that need to implement LocalBusiness schema on a non-WordPress site without a CMS plugin, the Merkle generator is the fastest free option for generating correct markup.
Pricing: Completely Free
The Merkle Schema Generator is completely free with no registration, usage limits, or paid tiers.
| Plan | Monthly price | Projects | Tracked keywords |
|---|---|---|---|
| Free | $0 | All schema types | No registration |
| Enterprise | Contact | Custom scale | Merkle services |
| Alternatives | Varies | Platform tools | Schema App etc. |
For scale schema management, a CMS plugin or Schema App is more practical. For one-off implementations, the free tool is the right choice. See technicalseo.com/schema-generator.
Data Ownership: Browser-Based Tool
The Merkle Schema Generator is a browser-based tool. No data is sent to a server or stored in any account. The form inputs and generated JSON-LD remain entirely in the browser session.
Generated schema is pasted directly into your site implementation with no platform dependency.
Frequently Asked Questions
Can the Merkle Schema Generator create LocalBusiness schema?
Yes. LocalBusiness is one of the most fully supported schema types in the Merkle generator. It covers business name, address, phone, URL, opening hours, price range, geo coordinates, business category, and review aggregate. The generated JSON-LD is valid and ready to paste into a site head or body.
Is the Merkle Schema Generator really free?
Yes. It is completely free with no account creation, no usage limits, and no paid features. It is a browser-based tool maintained by Merkle as a free resource for the SEO community.
When should agencies use Merkle instead of Schema App?
For one-off schema implementations or smaller clients without complex schema requirements, the Merkle generator is the practical free choice. Schema App is justified for enterprise clients, multi-location scale, or ongoing schema management needs. For most single-location local business clients, the Merkle generator handles the schema implementation adequately.
How should agencies test the schema generated by the Merkle tool?
After generating schema with the Merkle tool, validate it with Google Rich Results Test and the Schema.org Validator before implementing. Rich Results Test confirms eligibility for rich snippet enhancements. The Schema.org Validator checks for property errors or missing recommended properties.
Can the Merkle generator create FAQ schema for local service pages?
Yes. FAQ schema is supported in the Merkle generator. Input the FAQ questions and answers in the form and the tool generates valid FAQPage JSON-LD. This is one of the most commonly used schema types for local service pages targeting informational queries.