Whatagraph for Local SEO Agencies: Visual Reporting, Pricing, and Data Ownership

SEO Tools
Last updated on November 1, 2025 (return to all articles).
Scan a BusinessWatch Full-Setup Video Demo

For local SEO agencies that want visually polished client reports combining multiple marketing channels, Whatagraph produces infographic-style automated reports across SEO, PPC, social, and email data sources. Based in Lithuania, it is positioned for agencies delivering high-visual-quality reporting to marketing stakeholders.

What Whatagraph Actually Does Well

Whatagraph’s design-quality reports are its primary differentiator. Where most reporting platforms produce data tables and basic charts, Whatagraph produces more visually polished reports that communicate performance to non-technical marketing stakeholders clearly. For agencies whose clients respond better to visual storytelling than raw metric tables, this presentation quality matters.

Data source integrations cover over 40 platforms including Google Analytics, Search Console, Google Ads, Facebook, Instagram, LinkedIn, and email platforms. The cross-channel unified view allows single-page performance summaries across all marketing channels.

Automated scheduling, white-label branding, and PDF delivery cover the standard agency reporting workflow requirements.

Local SEO: What Whatagraph Covers

Whatagraph integrates with Google Analytics, Search Console, and Google My Business, covering the primary data sources for local SEO performance reporting. For agencies whose clients are also active on social media, the cross-channel consolidation is practical.

Whatagraph does not include rank tracking, citation tools, or local SEO analysis capabilities. It is a reporting visualization platform.

Pricing at Scale: What Agencies Pay

Whatagraph pricing is based on data sources and users:

Plan Monthly price Projects Tracked keywords
Start $229/mo 20 source credits Essential integrations
Boost $463/mo 50 source credits Advanced integrations + white-label
Max Custom Custom source credits Enterprise + dedicated CSM

Prices shown are annual billing. See current pricing at whatagraph.com/pricing.

Data Ownership: Where Your Information Lives

Whatagraph is based in Lithuania, an EU member state. Platform data is hosted on EU infrastructure with GDPR compliance.

Reports can be exported as PDF and PNG. Underlying data remains in its source systems.

Frequently Asked Questions

What makes Whatagraph different from other reporting tools?

Whatagraph produces infographic-style reports with stronger visual design than typical data-table dashboards. Reports are designed to communicate performance to non-technical marketing stakeholders who respond better to visual summaries. For agencies where report presentation is a competitive differentiator, this design quality is the key reason to choose Whatagraph.

Can Whatagraph report on local SEO metrics?

Yes. Google Analytics, Search Console, and Google My Business integrations cover local SEO performance data. GBP metrics can be included alongside organic and paid data in cross-channel reports.

Is Whatagraph expensive?

Yes, relative to alternatives. At $223 per month for the Professional plan, Whatagraph is priced significantly higher than DashThis or Swydo. The premium reflects the design quality positioning. For agencies where report presentation is not a priority, more affordable alternatives provide comparable functional reporting.

Is Whatagraph GDPR compliant?

Yes. Whatagraph is based in Lithuania, an EU member state, with EU-hosted infrastructure. GDPR compliance applies and data processing agreements are available.

How does Whatagraph compare to DashThis?

Both are automated reporting platforms with white-label options. Whatagraph has higher-quality visual output but costs more. DashThis has a simpler interface and more affordable pricing. The choice depends on how much presentation quality matters relative to cost in the agency client reporting strategy.

Me Llamo Saïd

And Fricking F! Insights is my brainchild because too many software brands keep making shit products you never actually own. I’ll keep it short, but if you want to know my Simon Sinek, this is my why.

ROI Projections
How much could just one client make F! Insights pay for itself?
Monthly prospects scanned100
101,000
Close rate3%
1%15%
Average project value$5,000
$1k$250k
Clients that become retainers30%
0%80%
Monthly retainer value$1,500
$500$20k
Hours per manual audit2h
30 min10 hrs
Your effective hourly rate$150
$50$500
New projects / mo
$15,000
3 closes
Retainer ARR
$16,200
annual
Year-1 potential
$196k
projects + retainers
Time savings / mo
$30,000
200 hrs freed

Time savings = hours per manual audit × monthly scans × your rate.
Retainer ARR assumes clients sign within 3 months of close.

AgencyAnalytics VS F! Insights

AgencyAnalytics is a reporting dashboard, it pulls in data and shows clients charts. F! Insights runs GBP audits, generates service pages, manages post cadence, handles billing, and finds new clients. Different tools for different jobs.

Whitespark VS F! Insights

Rank tracker, citation finder, reputation builder, each billed separately, each its own login. F! Insights covers prospecting, GBP management, AI outreach, and client billing in one WordPress plugin on your server.

BrightLocal VS F! Insights

At 50 managed locations, BrightLocal Grow runs $449/mo. At 100, it’s $899/mo. F! Insights is $300/mo flat; and it runs on your WordPress site, not theirs.

Not sure how to move forward?

Nothing serious, let’s share 15 minutes of each other’s time and tell me how you’re thinking of using F! Insights as part of your workflow.
Book a Call