A WordPress plugin that lets web designers offer GBP audits changes what you walk into a sales conversation with. Instead of pitching a service, you show the client a scored report on their own Google presence with their competitor’s numbers next to theirs. This article covers what the audit includes, who runs it, how it connects to Google, and how you charge clients for each one.
For the full process of properly scoring a Google Business Profile, see how to audit a Google Business Profile in 2026. This article focuses on the plugin’s specific capabilities and how to position them as a client-facing service.
In This Article
What does a GBP audit from this plugin actually include?
Each audit scores a Google Business Profile across eight categories. The report is designed to be read by a local business owner without SEO expertise:
| Category | What is measured | Why it matters for ranking |
|---|---|---|
| Ratings | Average star rating and rating trend | Low average reduces click-through and trust signals |
| Review velocity | Rate of new reviews vs. nearest two competitors | Recency is a weighted local ranking factor |
| Photo count | Total photos vs. competitor average | Profile engagement signal; underphotographed profiles rank lower |
| Business hours | Completeness, special hours, consistency | Incomplete hours reduce GBP trust score |
| Website health | GBP website link status and page response | Broken or missing link is a direct ranking penalty |
| Core Web Vitals | LCP, CLS, INP from PageSpeed Insights API | Page experience ranking signal for local results |
| Competitor benchmarking | Named competitors ranked by GBP score with gap analysis | Shows the exact gap driving rank suppression |
| AI diagnosis | Plain-language summary: top 3 issues, prioritized by impact | Translates data into a client-readable action list |
Can you run audits on behalf of clients, or do clients self-audit?
Both modes are available:
- Bulk scanner (designer-initiated): Upload a CSV of business names and locations. The plugin scans each business overnight with no client involvement. Output is a prioritized list sorted by opportunity size. This is the prospecting and pre-qualification mode.
- Embedded shortcode (client-initiated): Place
For the inbound approach in detail, see how to add a GBP audit scanner to your WordPress site. Both modes use the same scoring engine and produce the same eight-category report.
Is the audit white-labeled for clients?
On the paid plan, every client-facing output carries the designer’s logo, brand colors, and business name. This covers the scan report, the email sent to the lead, and the scanner widget on your site. The white-label applies to client-facing deliverables only. The F! Insights admin panel on your WordPress backend retains the plugin’s own branding.
How does the plugin connect to Google to pull live data?
- Create a Google Cloud project at console.cloud.google.com.
- Enable the Places API (New) within that project.
- Create an API key and restrict it to your site’s domain.
- Enter the API key in F! Insights > Settings > API Config.
Every scan pulls data directly from Google per request. No intermediary, no cached database of old listings, and no resold data from a third-party aggregator. The report reflects Google’s current state of that listing at the moment of the scan.
Can you charge clients for audits you run through the plugin?
Yes. The built-in Stripe integration lets you set service tiers and create client subscriptions from the leads dashboard. The plugin takes no percentage of transactions. For how billing compares to other platforms on this feature, see how F! Insights stacks up against other local SEO plugins.