What a GBP Audit Tells a Web Designer Before a Site Rebuild

by | May 30, 2026 | Clients, GBP Management

A GBP audit before a site rebuild tells you what the rebuild actually needs to fix. PageSpeed scores, Core Web Vitals, broken GBP website links, and review deficits all show up in the audit before you write a single line of the proposal. This article covers what the audit reveals, how the data maps to specific dev tasks, and how to use the before/after comparison as a case study after launch.

For how to read the GBP score in detail and understand each category’s weight, see how to run a GBP profile audit scored across 8 categories. This article focuses on the rebuild-specific application of that data.

In This Article

  1. What GBP issues surface most often before a rebuild
  2. Should you always audit before quoting a rebuild?
  3. How GBP performance maps to rebuild scope and dev tasks
  4. How to include the audit in your rebuild proposal
  5. What to do with the audit data after launch

What GBP issues surface most often before a rebuild

Five issues appear consistently in pre-rebuild audits of local business sites:

  • PageSpeed scores suppressing local pack visibility: Sites scoring below 50 on performance are at a measurable disadvantage in map pack results, particularly in competitive categories.
  • Missing or broken GBP website link: The link between the GBP listing and the site is absent, pointing to a broken URL, or redirecting incorrectly after a previous rebuild or domain migration.
  • Inconsistent NAP (name, address, phone): The business name, address, or phone number differs between the website footer, the GBP listing, and directory citations.
  • Low review count versus nearest competitor: Review velocity is one of the most weighted GBP ranking factors. A 20 to 40 review deficit against the nearest competitor is measurable and addressable.
  • Unclaimed or incomplete profile attributes: Missing service attributes, outdated categories, absent business description, and no Q&A responses reduce profile completeness and category matching precision.

All five affect the rebuild scope. Three of them (PageSpeed, GBP link, and NAP) are direct dev tasks. Two of them (review count and profile attributes) become the ongoing retainer conversation after launch. See also how Core Web Vitals map to specific rebuild tasks for a deeper look at the performance layer.

Should you always audit before quoting a rebuild?

Yes. The audit surfaces technical SEO gaps that belong in the rebuild scope, not in a follow-up engagement six months later. It also gives you the data to justify a higher quote: the rebuild is not just a new design, it is fixing what Google has already flagged as a performance and visibility problem.

Web design and development projects scoped from audit data typically run $3,000 to $25,000 depending on technical scope. A rebuild proposal grounded in scan data is easier to justify at the higher end of that range because every line item closes a specific, measurable gap.

How GBP performance maps to rebuild scope and dev tasks

GBP/CWV issue flagged Dev task in the rebuild
LCP above 4s Image optimization, lazy loading, server response time improvements
CLS above 0.25 Font loading strategy, image dimension attributes, ad/widget layout stabilization
INP above 500ms JavaScript execution audit, third-party script reduction
Broken GBP website link URL redirect review or page structure correction
Inconsistent NAP Footer/contact page update, schema markup correction

The scan gives you the dev task list before you write the proposal. Each flagged issue maps to a line item in the scope. The rebuild proposal stops being a design estimate and becomes a technical remediation plan with measurable outcomes attached.

How to include the audit in your rebuild proposal

Include the scan score and competitor comparison as the “before” baseline on page one of the proposal. Every subsequent section of the rebuild scope addresses a specific gap from that baseline. The project transforms from a cost-center framing to an outcome framing: “here is what we are closing and how we measure it.”

Clients who see their competitor’s score next to theirs in the proposal have a harder time deferring the project than clients who receive a design mockup and a price. For the full proposal structure, see how to turn the audit into a local SEO sale.

What to do with the audit data after launch

  1. Run a post-launch scan using F! Insights on the same business.
  2. Compare the post-launch score to the pre-launch baseline from the original audit.
  3. Present the score delta to the client as proof of results.
  4. Use the before/after as a case study in your portfolio and outreach.

The comparison scan is available in the plugin at any time. No manual data collection is required. If the PageSpeed score improved from 38 to 74 and the GBP score improved from 52 to 78, those are specific claims you can make in the next proposal.

Start auditing before every rebuild quote.

How to Sell GBP Optimization Services as a Web Designer

by | May 28, 2026 | GBP Management, Sales Playbooks

Web designers who sell GBP optimization services without an SEO background are not guessing at what to do. The plugin identifies the gaps, generates the content, and pushes the changes directly to Google. You manage the client relationship and approve the output. This article covers which services to offer, how to explain them to clients, and how to price the work.

For a demonstration of what GBP optimization looks like in practice, see the how to generate and push GBP optimizations for any client guide. This article focuses on the sales and pricing side of the service.

In This Article

  1. What GBP optimization services can a web designer offer solo?
  2. How to explain GBP optimization to a client who is unfamiliar with it
  3. What the GBP optimization workflow looks like in the plugin
  4. How much to charge for GBP optimization each month
  5. Do you need manager access to a client’s GBP?

What GBP optimization services can a web designer offer solo?

Five services are fully manageable by a solo web designer using the plugin’s AI layer:

  • Profile completeness: Business categories, attributes, hours, business description, and Q&A section. The plugin identifies gaps and suggests AI-written content for each item.
  • GBP post scheduling: AI-generated weekly post queue covering offers, updates, events, and service highlights. Approve in bulk, schedule, and the plugin pushes directly to Google.
  • Review response drafting: 25+ tone presets matched to star ratings. Generate responses for all outstanding reviews in one session. Optional: push directly to Google from the plugin.
  • Photo guidance: The plugin flags low photo count relative to category competitors and suggests photo categories that have the most impact on profile completeness scores.
  • Business description optimization: AI-drafted descriptions optimized for the client’s primary service categories and location signals.

The plugin handles the generation. You handle the relationship, the approval, and the client communication. To see how to set this up for multiple clients simultaneously, see how web designers set up local SEO tools for clients.

How to explain GBP optimization to a client who is unfamiliar with it

One sentence that consistently lands: “It is your Google listing. The card that shows up when someone searches for your type of business nearby. We make it more complete and more active so more people find you instead of [Competitor Name].”

The moment you add the competitor’s name, the explanation becomes specific and memorable. Generic descriptions of “improving your Google presence” are easy to defer. Naming the competitor who is currently outranking them is harder to set aside.

What the GBP optimization workflow looks like in the plugin

  1. Open the client workspace in F! Insights.
  2. Run the GBP checklist. The plugin surfaces each gap with a severity score.
  3. Click the AI suggestion button next to each gap item.
  4. Review the generated content and edit to match the client’s voice.
  5. Click “Push to GBP” to write the change directly to Google.

The entire session takes 20 to 40 minutes per client per month for a full optimization pass. No manual switching between Google’s Business Profile dashboard and a separate content tool.

How much to charge for GBP optimization each month

Local SEO retainers for GBP optimization run $500 to $2,500 per month depending on scope. Here is how the tiers map to price:

Service tier What is included Monthly price range
Starter Profile monitoring, review response templates, monthly score check-in $500–$800/mo
Professional Starter + monthly post cadence (8 posts), profile optimization pass, monthly competitor gap report $900–$1,500/mo
Full Management Weekly post queue, continuous profile monitoring, full review response management, optimization, monthly before/after report $1,500–$2,500/mo

Price by the gap being closed, not by hours. Show the client what it costs them monthly to continue losing to [Competitor]. For the retainer pitch that uses this pricing, see how to convert website clients into local SEO retainers.

Do you need manager access to a client’s GBP?

No. The client connects their GBP through Google OAuth inside the plugin. One authorization from the client, no credential sharing, no manager access request through Google’s interface. The client authorizes once via a link you send them. From that point, you manage their GBP from the plugin. If the client later cancels, the OAuth connection can be revoked by either party through their own Google account settings.

Start offering GBP optimization to your first client this month.

WordPress Plugin That Lets Web Designers Offer GBP Audits

by | May 22, 2026 | Clients, GBP Management

A WordPress plugin that lets web designers offer GBP audits changes what you walk into a sales conversation with. Instead of pitching a service, you show the client a scored report on their own Google presence with their competitor’s numbers next to theirs. This article covers what the audit includes, who runs it, how it connects to Google, and how you charge clients for each one.

For the full process of properly scoring a Google Business Profile, see how to audit a Google Business Profile in 2026. This article focuses on the plugin’s specific capabilities and how to position them as a client-facing service.

In This Article

  1. What does a GBP audit from this plugin actually include?
  2. Can you run audits on behalf of clients, or do clients self-audit?
  3. Is the audit white-labeled for clients?
  4. How does the plugin connect to Google to pull live data?
  5. Can you charge clients for audits you run through the plugin?

What does a GBP audit from this plugin actually include?

Each audit scores a Google Business Profile across eight categories. The report is designed to be read by a local business owner without SEO expertise:

Category What is measured Why it matters for ranking
Ratings Average star rating and rating trend Low average reduces click-through and trust signals
Review velocity Rate of new reviews vs. nearest two competitors Recency is a weighted local ranking factor
Photo count Total photos vs. competitor average Profile engagement signal; underphotographed profiles rank lower
Business hours Completeness, special hours, consistency Incomplete hours reduce GBP trust score
Website health GBP website link status and page response Broken or missing link is a direct ranking penalty
Core Web Vitals LCP, CLS, INP from PageSpeed Insights API Page experience ranking signal for local results
Competitor benchmarking Named competitors ranked by GBP score with gap analysis Shows the exact gap driving rank suppression
AI diagnosis Plain-language summary: top 3 issues, prioritized by impact Translates data into a client-readable action list

Can you run audits on behalf of clients, or do clients self-audit?

Both modes are available:

  • Bulk scanner (designer-initiated): Upload a CSV of business names and locations. The plugin scans each business overnight with no client involvement. Output is a prioritized list sorted by opportunity size. This is the prospecting and pre-qualification mode.
  • Embedded shortcode (client-initiated): Place
    on a page on your site. Visitors scan themselves, submit their email to receive the report, and appear as leads in your dashboard. This is the inbound lead capture mode.

For the inbound approach in detail, see how to add a GBP audit scanner to your WordPress site. Both modes use the same scoring engine and produce the same eight-category report.

Is the audit white-labeled for clients?

On the paid plan, every client-facing output carries the designer’s logo, brand colors, and business name. This covers the scan report, the email sent to the lead, and the scanner widget on your site. The white-label applies to client-facing deliverables only. The F! Insights admin panel on your WordPress backend retains the plugin’s own branding.

How does the plugin connect to Google to pull live data?

  1. Create a Google Cloud project at console.cloud.google.com.
  2. Enable the Places API (New) within that project.
  3. Create an API key and restrict it to your site’s domain.
  4. Enter the API key in F! Insights > Settings > API Config.

Every scan pulls data directly from Google per request. No intermediary, no cached database of old listings, and no resold data from a third-party aggregator. The report reflects Google’s current state of that listing at the moment of the scan.

Can you charge clients for audits you run through the plugin?

Yes. The built-in Stripe integration lets you set service tiers and create client subscriptions from the leads dashboard. The plugin takes no percentage of transactions. For how billing compares to other platforms on this feature, see how F! Insights stacks up against other local SEO plugins.

Review the plan options and start offering GBP audits this week.

Local SEO Reporting Software That Keeps Your Clients Paying

by | May 17, 2026 | Agency Workflow, GBP Management

What Clients Actually Want to See in a Report

The client who cancels a local SEO retainer is almost never unhappy about their rankings. They cancel because they cannot tell whether anything is working. The monthly report is the evidence layer. Without it, the retainer is a recurring charge with no visible output.

To learn more about the full client workflow behind this, visit Client Content Calendar With Funnel Mapping. How to Read a Geogrid and Build a Local SEO Action Plan and Run a Keyword Content Sprint for a Local SEO Client cover adjacent steps in detail.

What clients want in a local SEO report is not what agencies tend to produce. Agencies report on activities: 12 posts published, 4 new reviews, profile description updated. Clients want to see outcomes: are more people finding the business? Are they calling more? Did the ranking coverage expand?

The gap between activity reporting and outcome reporting is where most client relationships deteriorate. The right local SEO reporting software closes that gap by connecting the activities you did to the outcome metrics that changed.

The Three Data Categories Every Report Must Cover

  • Ranking movement: Before-and-after geogrid scans showing which dead zones expanded or contracted. A static screenshot of current rankings without a prior baseline tells the client where they are, not whether they improved.
  • Profile activity: What changed on the GBP profile this month — review count change, review response rate, post frequency, new photos added, attribute changes. This is the activity record that connects your work to the ranking movement.
  • Engagement changes: Profile views, website clicks from GBP, direction requests, and phone calls attributed to GBP. These are the revenue-proximate metrics that translate ranking movement into business impact a client can feel.

Most reporting tools cover one or two of these categories well. Few connect all three automatically. The connection between ranking movement and engagement change is the most important narrative in the report and the hardest to produce if the generating tools are not integrated.

How Reporting Frequency and Timing Affects Client Retention

Two things about report delivery that most agencies underweight:

  • Frequency: Monthly reporting is the standard. Agencies with the highest retention rates typically send an abbreviated mid-month update of 3 to 5 metrics in addition to the full monthly report. Clients who hear from their agency once a month are more likely to question the value than clients who receive a short data update mid-cycle.
  • Timing: Send the full monthly report 24 to 48 hours before the monthly check-in call. Clients who receive the report in advance come to the call with specific questions rather than general anxiety. The call becomes a discussion of the data, not a presentation of it.

Reporting Tool Comparison

Local SEO reporting tool comparison: key capabilities
Tool White-Label GBP-Native Data Geogrid Audit Integration Data Ownership
BrightLocal Higher tiers Yes Yes Partial Vendor
AgencyAnalytics Yes Via Google API No No Vendor
Local Dominator Yes Yes Yes Partial Vendor
SEMrush Local Yes Via Google API No No Vendor
F! Insights Yes Yes Yes Yes (8-category) Yours

The data ownership column is a meaningful differentiator in reporting tools, not just a philosophical preference. A report built from data that lives in your own database is a fundamentally different product than a report built from data on a vendor’s servers. The practical difference is what happens when a client asks for a custom analysis or a historical data pull that the vendor’s platform does not support natively.

Why the Source of Your Data Matters for Reporting

Local SEO reporting tools that pull data from Google via API are generating the same data any agency can generate from the same API. The report is differentiated by the presentation template, not by the underlying data. Two agencies using AgencyAnalytics to pull GBP data are generating reports from the same source with different logos.

Reports built from proprietary scan data are differentiated by the data itself. If you have been running monthly geogrid scans on a client for 18 months and storing results in your own database, the baseline comparisons you can produce are not replicable from any standard API pull. No competitor agency, and no client who decides to manage their own local SEO, has access to that longitudinal scan history.

This is the long-term value proposition of a self-hosted scanning platform: the longer you run it, the more your reports are based on data nobody else has. For more on the retainer justification workflow, see how to use a GBP progress report to justify the monthly retainer and how to turn 10 GBP scans into a publishable industry report.

See F! Insights in Action

Run a scan on any local business to see what the GBP data output looks like before building your reporting workflow around it:

F! Insights is the only self-hosted option. One flat rate, unlimited clients. See the pricing.

Frequently Asked Questions

How does F! Insights connect GBP engagement data to ranking movement in the report?
F! Insights pulls GBP Insights data through the Google Business Profile API and stores it alongside geogrid scan results for the same client. The monthly report generation pulls both datasets and presents them in adjacent sections, allowing the account manager to draw a direct line between the ranking changes observed in the geogrid and the engagement changes observed in the GBP Insights data for the same period.
Can I schedule reports to be generated and sent automatically?
Yes. F! Insights supports scheduled report generation for each client in the Client Workspace. Set the generation date and the report is produced automatically from the most recent scan data. Email delivery to client contacts is also configurable.
What if a client asks for a metric that is not in the standard report?
Because F! Insights stores scan data in your WordPress database, custom queries against the data are possible for agencies with database access and SQL familiarity. Standard WordPress database tools including phpMyAdmin and WP-CLI provide direct access to the scan tables.

White-Label GBP Audit Software That Actually Works for Agencies

by | May 16, 2026 | GBP Management, Local SEO Tools

What White-Label Actually Means for GBP Audit

White-label in the context of a GBP audit tool gets defined differently by different vendors. The minimum definition is logo replacement: your agency logo appears on the PDF instead of the tool’s logo. The stronger definition is platform invisibility: the client never sees any evidence that a third-party tool generated the report, and the audit output is fully attributable to your agency’s analysis.

To learn more about the complete GBP audit and optimization process, visit Run a GBP Profile Audit Scored Across 8 Categories. Build a Service Page Architecture From a GBP Category and Generate and Push GBP Optimizations for Any Client cover adjacent steps in detail.

The difference matters more than it seems. Clients who see “Powered by BrightLocal” or “Generated by Local Falcon” on a report they are paying your agency to produce have a direct view into your toolstack. A resourceful client can subscribe to the same tool and produce the same report themselves. A report that appears to come entirely from your agency’s own platform has higher perceived value and creates less commoditization of your services.

The Three Outputs Every White-Label GBP Audit Needs

  • The diagnostic score: A category-by-category breakdown of where the profile stands relative to competitors and benchmarks. This answers “where are we now?” The score needs to be specific enough to be credible but readable enough for a non-technical client.
  • The action plan: A ranked list of specific interventions, ordered by estimated ranking impact. This answers “what are we going to do about it?” Without it, the score is just a number.
  • The progress report: A comparison of this month’s scores against last month’s across all eight categories. This answers “what did we accomplish?” The progress report is what justifies the retainer in month two, three, and beyond.
White-label GBP audit report: minimum vs. best practice
Report Element Minimum for Client Presentation Best Practice
Branding Agency logo on cover Agency logo, colors, domain throughout
Scoring Summary score Category-by-category breakdown with benchmarks
Recommendations Listed Prioritized by estimated ranking impact
Competitor context Optional Top 3 competitors scored for comparison
Historical comparison None Prior month score for each category
Language Technical terms Plain language, outcome-focused

How White-Label Audit Data Becomes a Sales Tool

The most underused application of a white-label GBP audit is as a prospecting tool. Running a prospect audit before the sales call gives you two things no pitch deck can replicate:

  • A specific, data-backed answer to “why should this business work with you?” — the audit shows exactly which profile gaps are suppressing their visibility and costing them customers
  • A visual demonstration of your diagnostic capability — arriving at the meeting with a scored audit of their profile signals a different level of preparedness than a generic capabilities deck

The prospect audit does not need to be a full white-label report. A clean one-pager showing the 8-category score, the two or three highest-impact gaps, and a specific estimate of what closing those gaps would do to their Map Pack ranking is enough to anchor the conversation on data rather than features. For more on the prospect workflow, see how to build a prospect hit list from local scan data.

Data Ownership and White-Label Defensibility

There is a version of white-label that is defensible and a version that is not. The non-defensible version is a SaaS platform report with your logo on it. Any client who asks the right questions, or who works with a competing agency using the same tool, can identify where the report actually came from.

The defensible version is an audit produced from your own scan data, run through your own installation of the tool, presented through your own report template. When the data comes from your database and the report is formatted by your system, the output is genuinely yours. There is no third-party platform to identify.

The F! Insights White-Label Audit Workflow

  • Add the client profile to the Client Workspace
  • Run the 8-category audit from the admin panel
  • Review the scored output and auto-generated action plan recommendations
  • Approve the recommendations you want to include in the client-facing report
  • Export the white-label report with your agency branding
  • Schedule the follow-up audit for 30 days out

The full cycle from first audit to client-ready report takes under 30 minutes per client. For ongoing retainer clients, the monthly audit cycle adds 10 to 15 minutes per client once the initial setup is complete.

See F! Insights in Action

Run a live GBP scan below to see the audit output that feeds the white-label report workflow:

F! Insights is the only self-hosted option. One flat rate, unlimited clients. See the pricing.

Frequently Asked Questions

Can I customize the white-label report template with my agency branding?
Yes. F! Insights white-label reports support agency logo, color scheme, and contact information. The report template is configurable from the admin settings panel. Set the default branding once and it applies to all client reports generated through your installation.
Does the audit run automatically on a schedule or do I trigger it manually?
Both options are available. You can set up automated monthly audit runs for each client profile in the Client Workspace, which will generate a new audit and flag any significant score changes for review. You can also trigger manual audits at any time from the admin panel for on-demand diagnostic work or pre-sales prospect audits.
What if a client asks about the specific scoring methodology?
F! Insights scores each category based on completeness benchmarks for the business primary GBP category. You can describe the methodology to clients in plain terms: each category is scored based on how completely the profile fills in the available fields and how that compares to similar businesses in the same market. The underlying benchmark data comes from aggregate analysis of GBP profiles in the same category.

What to Look for in a GBP Audit Tool Before Your Agency Buys

by | May 15, 2026 | GBP Management, Local SEO Tools

What a GBP Audit Actually Needs to Cover

Most GBP audit tools score a profile on a handful of visible signals: review count, photo count, whether the profile is claimed. That is the surface layer. The scoring systems that actually correlate with ranking performance go deeper, across eight distinct profile categories:

To learn more about the complete GBP audit and optimization process, visit Run a GBP Profile Audit Scored Across 8 Categories. Build a Service Page Architecture From a GBP Category and Generate and Push GBP Optimizations for Any Client cover adjacent steps in detail.

  • Business description quality and keyword relevance
  • Primary category selection and secondary category completeness
  • Services and products listings
  • Photo and video count, recency, and type distribution
  • Post frequency, recency, and post type mix
  • Attribute completeness for the available attribute set
  • Review response rate and response quality
  • Q and A completeness and seeded FAQ presence

A profile with significant gaps in any one of these categories is almost certainly underperforming relative to its potential, and the audit should tell you which gaps are most likely causing the underperformance.

The Gap Between Scoring and Acting

The most common failure mode of GBP audit tools is producing a score with no prescription. A score of 62 out of 100 is not actionable. “You scored 62 because your post frequency is in the bottom quartile for your category and your attribute completeness is missing seven applicable fields” is actionable.

The difference between a score and a diagnosis is context: what is the benchmark for this category in this market, which gaps are most likely to produce ranking movement if addressed, and in what order should the fixes be implemented? An audit tool that scores without prescribing leaves the agency to do the diagnostic interpretation manually, which is time-consuming and inconsistent across clients.

What White-Label Audit Output Requires

For a GBP audit to be usable in a client presentation, the white-label output needs to meet four criteria:

  • Agency branding throughout: Your logo, your color scheme, your domain in any links. No third-party platform names visible.
  • Plain-language scoring: The client should be able to read the audit without knowing what a “citation consistency score” is. Scoring needs to be explained in terms of what it means for the business.
  • Specific, prioritized recommendations: “Add 10 photos in the next 30 days, starting with interior and staff photos” is useful. “Photo score: 45/100” is not.
  • Before-and-after tracking: The audit output needs to support month-over-month comparison. A single-point-in-time audit is a sales tool. A recurring audit with comparison data is a retention tool.

How Audit Data Feeds Into Monthly Reporting

The GBP audit is not a standalone deliverable. For a retainer agency, the audit is the diagnostic layer that sits between the geogrid scan (which shows where the client ranks) and the monthly report (which shows what changed and why):

  • Geogrid scan reveals dead zones in specific geographic areas
  • GBP audit identifies which profile gaps are most likely contributing to those dead zones
  • Action plan specifies which gaps to address this month based on estimated ranking impact
  • Implementation happens on the live profile
  • Follow-up scan four weeks later measures movement
  • Monthly report connects the audit gaps addressed to the dead zone reduction observed

For a detailed look at the reporting workflow, see how to use a GBP progress report to justify the monthly retainer.

The F! Insights 8-Category Audit Walkthrough

F! Insights 8-category GBP audit: what each category measures
Audit Category What It Measures Common Gap
Business description Completeness, keyword relevance Generic or empty description
Categories Primary and secondary category selection Wrong primary category, no secondaries
Services and products Completeness of service listings Missing services, no pricing signals
Photos and videos Count, recency, quality indicators Low count, outdated, stock images
Post activity Frequency, recency, post type mix No posts or sporadic posting
Attributes Completeness of available attributes Blank fields for applicable attributes
Review response rate Percentage of reviews with a response No responses on negative reviews
Q and A Questions answered, seeded FAQs present Unanswered questions, no seeded FAQs

Each of the eight categories is scored on a 0 to 100 scale benchmarked against businesses in the same primary GBP category and geographic market. A score of 70 or above is sufficient for most competitive local markets. Scores below 50 in any category represent a structural gap that is likely suppressing rankings. Running a full 8-category audit on a client profile takes under two minutes from the F! Insights admin dashboard.

See F! Insights in Action

Run a live audit scan below to see the 8-category scoring output on any local business profile:

F! Insights is the only self-hosted option. One flat rate, unlimited clients. See the pricing.

Frequently Asked Questions

How is the F! Insights GBP audit score calculated?
F! Insights scores each of the eight audit categories based on the presence and completeness of the relevant profile elements compared to benchmarks for the business primary GBP category. Photo score, for example, is calculated based on current photo count relative to the median for businesses in the same category and market.
Can I run a GBP audit on a business I do not own or manage?
Yes. F! Insights audits pull from publicly available GBP data via the Google Places API. You can run an audit on any business with a claimed GBP profile, including competitor profiles and prospects you are evaluating for outreach. Running audits on prospect businesses before the sales call is one of the primary use cases.
How frequently should I run GBP audits on active clients?
Monthly for new clients in the first three months while the profile is being actively optimized, then quarterly once the profile reaches a stable high-scoring state. Run a fresh audit any time you make a structural change to the profile — new category selection, description rewrite, or attribute addition — to confirm the change registered correctly.