Pricing 2 Tools, 1 Data Advantage.

F! Insights and F! Branding are sold individually or together.

The Agency bundle is for practitioners building a proprietary data advantage in their market; they’re compounding intelligence, not just running reports & audits.

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Stupid, Simple Pricing

Live Google Data.
Real Competitor Context.
AI-Analysis in 90 seconds.

Calculate your upside
Adjust to match your market and service model. Numbers are conservative by design.
Your pipeline
Monthly prospects scanned100
101,000
Close rate3%
1%15%
Your deal size
Average project value$5,000
$1k$250k
Clients that become retainers30%
0%80%
Monthly retainer value$1,500
$500$20k
Your time
Hours per manual audit2h
30 min10 hrs
Your effective hourly rate$150
$50$500
New projects / mo
$15,000
3 closes
Retainer ARR
$16,200
annual
Year-1 potential
$196k
projects + retainers
Time savings / mo
$30,000
200 hrs freed

Time savings = hours per manual audit × monthly scans × your rate.
Retainer ARR assumes clients sign within 3 months of close.

Reports that Compile, Not Expire.

Most agencies deliver an audit and move on. The Agency bundle does something different: every scan and every brand session adds to a private dataset that belongs to you.

After enough volume, you’re not just running audits; you’re publishing real market intelligence no competitor has, because no competitor runs your tools on your site pointed at your market.

1. F! Insights scans local businesses

Live Google data, competitor gaps, website performance. Every scan scores and stores.

2. F! Branding audits brand positioning

100 questions, AI-guided sessions, qualitative data: recurring tensions, language patterns, & strategy models used in your market.

3. Both Intel Pages Share Context

The Market Intel page reads quantitative Google data, and the Brand Intel page compiles & interprets qualitative brand feedback directly from your leads.

4. You Publish. You Pitch. You Own the Room.

White papers, market reports, AI-generated outreach: all grounded in your proprietary database.

If You Just Need One.

Both plugins are available individually at $3k/yr. All premium features included. No data cross-pollination without the Agency bundle.

F! insights - $3k/yr

A visitor types any local business name. 90 seconds later they’ve seen their own Google data, their competitor gaps, and a scored 8-category audit. You captured their email at peak engagement.

  • Live Google Business Profile data + 3 nearest competitors
  • 8-category scored report: reviews, SEO, page speed, competitive position, and more
  • Lead capture at peak engagement, CRM pipeline in WordPress
  • Bulk scan: import CSV, process hundreds via WP Cron overnight
  • Market Analytics + 8 AI-powered Market Intel actions
  • White-label + AI outreach drafts grounded in each prospect’s gaps

F! Branding - $3k/yr

Interactive AI-guided brand sessions on your WordPress site. Visitors answer questions, get real-time insight, and receive a comprehensive report. You keep the qualitative data.

  • 5 depth tiers: 10 questions to 96, visitor’s choice
  • AI-generated reports: positioning, personality, core tensions, recommendations
  • 100 editable questions across 10 categories: customizable to your voice
  • Lead capture, in-WordPress CRM, automated follow-up reminders
  • Brand Intel: qualitative data aggregation across all sessions
  • White-label branding, Wizard Mode, session resume across devices

Explore Before You Commit.

Both plugins ship with a free Explorer tier. No time limit. No credit card. Real data, real reports; there’s just no infrastructure around it.

Full Scan Reports

Every visitor gets the complete 8-category scored audit with competitor context. You see the intelligence. Premium unlocks the lead capture, CRM, bulk scanner, and market analytics around it.

 

Full Audit Access

All 100 questions are available and fully editable. Visitors start with the 10-question snapshot and can keep going as far as they want. Full AI report on completion. Premium unlocks lead capture, CRM, brand intel, and white-labeling around it.

 

Your Keys.
Connect your own Anthropic API key and Google Places API key. You pay them directly at their standard rates: roughly $0.01–$0.05 per audit, fractions of a cent per scan. Nothing routes through our servers.
Your data.
Every session, lead, report, and scan lives in your WordPress database. Not mine. Not a third-party SaaS. Yours. Cancel anytime: your data stays exactly where it is.
Your License.

Licenses are per-site. Purchased through Polar.sh: they handle checkout, tax compliance, and key delivery. After purchase, your key is under Benefits → License Keys in the Polar customer portal.

Own the Room as You Build the Data.

The agency that knows the market better than the client knows their own business wins every time.

Get F! Suite - $5k/yr + api use