Pricing

Stupid, Simple Pricing

Live Google Data.
Real Competitor Context.
AI-Analysis in 90 seconds.

Calculate your upside
Adjust to match your market and service model. Numbers are conservative by design.
Monthly prospects scanned100
101,000
Close rate3%
1%15%
Average project value$5,000
$1k$250k
Clients that become retainers30%
0%80%
Monthly retainer value$1,500
$500$20k
Hours per manual audit2h
30 min10 hrs
Your effective hourly rate$150
$50$500
New projects / mo
$15,000
3 closes
Retainer ARR
$16,200
annual
Year-1 potential
$196k
projects + retainers
Time savings / mo
$30,000
200 hrs freed

Time savings = hours per manual audit × monthly scans × your rate.
Retainer ARR assumes clients sign within 3 months of close.

Reports that Compile, Not Expire.

Most agencies deliver an audit and move on. The F! Insights does something different: every scan adds to a private dataset that belongs to you.

After enough volume, you’re not just running audits; you’re publishing real market intelligence no competitor has, because no competitor runs your tools on your site pointed at your market.

F! Insights scans local businesses

Live Google data, competitor gaps, website performance. Every scan scores and stores.

You Publish. You Pitch. You Own the Room.

White papers, market reports, AI-generated outreach: all grounded in your proprietary database.

Explore Before You Commit.

No time limit. No credit card. Real data, real reports; there’s just no infrastructure around it.

Your Keys.
Connect your own Anthropic API key and Google Places API key. You pay them directly at their standard rates: roughly $0.01–$0.05 per audit, fractions of a cent per scan. Nothing routes through our servers.
Your data.
Every session, lead, report, and scan lives in your WordPress database. Not mine. Not a third-party SaaS. Yours. Cancel anytime: your data stays exactly where it is.
Your License.

Licenses are per-site. Purchased through Polar.sh: they handle checkout, tax compliance, and key delivery. After purchase, your key is under Benefits → License Keys in the Polar customer portal.

FAQs!

What does the free version actually do?

Everything a prospect needs to feel the sting. Drop the shortcode, and any visitor can scan any local business and receive a full AI-scored report: eight categories, real competitor names, website performance, and prioritized action items.

The analysis is complete. What’s missing is the capture: you won’t know who scanned, you can’t follow up, and the reports carry no branding. The free version is the hook. The paid version is the system.

Why does it cost $3K?

Because it’s not a plugin. It’s a prospecting system designed to help you land $3k–$10k+ contracts.

One solid, closed deal pays for multiple years. If the price feels steep, it might be a signal that the project sizes this tool is built for aren’t the right fit right now; that’s okay.

This isn’t built for volume. It’s built for consultants and agencies who invest in tools that pay for themselves on the first close.

Annual renewals lock in your current price, with no increases as long as you stay subscribed. If you decide to cancel after the trial or not renew, you keep all the premium features of your last paid update; you simply stop getting updates and support.

Can I charge my clients monthly recurring fees through the plugin?

Yes, connect your Stripe account. From the Leads table, click “Monitor”, select a plan (Starter/Professional/Full Management), and the plugin creates a Stripe subscription. Your client pays you directly. Cancel or upgrade from the Client Workspace.

How do I set up client plans?

Go to Client Workspace → Overview → Manage Plans. Define your own monthly prices for Starter, Professional, and Full Management. The plugin handles feature gating and Stripe integration automatically.

Is there a trial?

Yes. The free version gives you the full scanner with no time limit; run as many scans as your API budget allows and get a feel for the quality of the output.

The paid trial gives you 30 days of full premium access: lead capture, pipeline, white-label, bulk scan, and market intel.

If it doesn’t close a deal or visibly accelerate one within 30 days, cancel and pay nothing more.

What do I actually receive after purchase?

Two things land in your Polar customer portal immediately: a download of the plugin zip and a license key.

Install the plugin on your WordPress site, enter the key under Settings → API Config, and activate.

The whole setup, including getting your Google and Anthropic API keys, takes about 10 minutes if you aren’t already using those products.

Do I need to pay for Google and Anthropic on top of the license?

Yes, and that’s by design. You connect your own API keys directly: Google and Anthropic bill you at their rates, with no markup from me. A single scan runs roughly $0.01–$0.05 total with the recommended Haiku model. You control the spending, the keys, and the data. No middleperson.

Are the AI outreach emails templates or are they actually personalized?

They’re built from the scan. Each pitch references the specific competitor that business is losing to, the exact review gap between them, their PageSpeed score, and their two weakest scoring categories by name.

The prompt explicitly forbids opening with the generic overall score and bans filler phrases. If the data supports naming a competitor and citing a number, it does. If it doesn’t, it says something true and brief rather than inventing detail. It’s not a mail merge.

It’s closer to having a researcher hand you a briefing note before each call. You send the final edit.

Will the businesses I research know I scanned them?

Prospects scanned through bulk import receive nothing; no email, no notification, and no interaction are known to them. They don’t know you exist. Only visitors who voluntarily scan their own business through your shortcode page and submit their email receive a report. From their perspective, they used your branded tool and got a free audit. From your perspective, they raised their hand and told you exactly where they’re hurting.

Can I white-label this for my clients?

The reports, emails, and scanner widget all carry your name, logo, and colors…your clients experience your branded tool, not a WordPress plugin.

The admin dashboard still shows F! Insights, so this isn’t a resellable product under your brand. It’s your private prospecting infrastructure that happens to look like yours to the people it touches.

Does this replace my CRM?

It’s not trying to. The pipeline inside F! Local is purpose-built for early-stage deal momentum: capturing a lead, tracking status, setting a follow-up, and drafting an outreach.

It’s enough to get from first scan to signed contract without switching tabs. For long-term client onboarding, retainer management, or anything beyond the close, it’s designed to hand off to whatever you’re already using.

CRM integrations are on the roadmap.

What happens to my data if I cancel?

It stays in your WordPress database. Leads, prospects, scan history, pipeline notes…none of it is stored on my servers. Cancellation removes access to premium features. It doesn’t touch your data. You built that pipeline; it belongs to you. Do with it as you see fit.

I'm not a developer. Can I actually set this up?

If you can install a plugin and paste a string of text into a settings field, yes. You’ll need a Google Cloud account and an Anthropic account; both APIs are free to create and pay-per-use from there. Getting both API keys takes about fifteen minutes. After that: install the plugin, enter the keys, and add the shortcode to a page. That’s the entire setup. No code, no custom development, and no ongoing maintenance beyond keeping the plugin updated.

Own the Room as You Build the Data.

The agency that knows the market better than the client knows their own business wins every time.