AI That Writes From Real Data, Not Templates.

Each pitch pulls from the actual scan — named competitor, exact review gap, live PageSpeed score. The output is specific because the input is specific. No mail merge variables. No [BUSINESS NAME] placeholders.
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What makes it specific

Scan-grounded copy

The GBP scanner runs first. AI reads the output — score, category gaps, review count, website health — and writes from that, not from a stored template.

Names the competitor

The report surfaces who’s outranking the prospect in their category. The pitch names that competitor specifically. ‘You’re behind [Name]’ hits differently than ‘your competitors are doing better.’

States the exact gap

Review count difference, photo recency gap, missing service categories — whichever gap scores worst, the pitch leads with that. Specific problems feel solvable.

Uses the PageSpeed score

Website health is part of the audit. If a prospect’s site is slow, the pitch mentions the score. Concrete numbers are harder to dismiss than ‘your site could be faster.’

Multiple tone options

Direct, consultative, casual, urgent, or value-led. Same scan data, different framing. Pick what fits your outreach style.

Bulk generate from prospect list

Run bulk scanning on a CSV, then batch-generate pitches for the whole list. Review, edit, send. No per-pitch manual work.

From scan to pitch

  1. Scan the prospectRun the GBP scanner — manually or via bulk CSV. The audit data becomes the source material.
  2. Open the lead recordSelect the prospect from your dashboard. The scan data, gaps, and competitor names are all attached.
  3. Choose a tonePick the framing: direct, consultative, casual, urgent, or value-led. The AI uses the same data either way.
  4. Generate the pitchOne click. The output is a draft outreach message — email or short-form — written from the actual scan. Not a template.
  5. Edit and sendTreat it as a strong first draft. Edit anything. Send from your own email — F! Insights doesn't send on your behalf.
  6. Track and follow upLead status updates in your dashboard. When they convert, add them as a client and move to GBP management.

What it doesn't do. F! Insights generates the message — it doesn't send it. There's no built-in email sender, CRM, or drip sequence. The pitch goes to your clipboard or wherever you copy it. Automated review outreach (email/SMS triggered by customer actions) is on the roadmap but not current. For the scan that feeds the pitch, see the GBP scanner. For GBP post generation (different use case), see GBP management.

One License. Unlimited Pitches.

$300/mo flat. The scanner, AI outreach, GBP management, and client billing — no per-use fees.
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Does it actually sound human?
It uses specific data from the scan rather than generic phrasing. Whether it sounds human depends on how much you edit it. Most users treat it as a strong first draft — faster than writing from scratch, needs a read-through before sending.
What model does it use?
Anthropic’s Claude, via your own Anthropic API key. Your key, your usage costs, your data — F! Insights is the interface, not the model host.
Can I customize the output format?
Tone selection adjusts framing. Specific output format customization (subject line only, short-form LinkedIn message, etc.) is on the roadmap.
Does it work without running the scanner first?
The AI outreach is designed to pull from scan data. Without a scan, there’s no competitor name, no gap data, no PageSpeed score — you’d lose the specificity that makes it work.