Local SEO Tools

Write GBP Posts That Actually Move the Map Pack Needle

Most agencies treat Google Business Profile posts as a checkbox. They write a generic update, schedule it, and move on. Then they wonder why their client's Map Pack ranking has not budged. GBP posts are not a reputation tool. Used correctly, they are a ranking signal. To learn more about the...

Use Grid Density and Radius to Diagnose Rank Problems

Two geogrid settings affect the quality of your ranking diagnosis more than any others: grid density and radius. Get them wrong and your heatmap will show you a misleading picture. A grid that is too sparse will hide dead zones. A radius that is too wide will show red areas that are not actually...

Use GBP Review Snippets as Conversion Service Page Copy

Most local businesses treat Google reviews as a standalone reputation metric. They check the star average, respond occasionally, and otherwise ignore the text. That text is one of the most powerful pieces of conversion copy available to any local service page, and it is already written by people...

Use a GBP Report to Justify Your Monthly SEO Retainer

The hardest moment in a client relationship is month three. The initial results are in. The work has been done. The client is now asking, sometimes out loud and sometimes just in their head, whether they are getting value for what they are paying. If you cannot answer that question...

ROI Projections
How much could just one client make F! Insights pay for itself?
Monthly prospects scanned100
101,000
Close rate3%
1%15%
Average project value$5,000
$1k$250k
Clients that become retainers30%
0%80%
Monthly retainer value$1,500
$500$20k
Hours per manual audit2h
30 min10 hrs
Your effective hourly rate$150
$50$500
New projects / mo
$15,000
3 closes
Retainer ARR
$16,200
annual
Year-1 potential
$196k
projects + retainers
Time savings / mo
$30,000
200 hrs freed

Time savings = hours per manual audit × monthly scans × your rate.
Retainer ARR assumes clients sign within 3 months of close.

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