What do good local SEO results look like? Benchmarks for GBP scores, review velocity, rankings, and PageSpeed by industry.
Market Intel
How to Publish a Local Market Report as a Local SEO Agency
A local market report sounds like something a chamber of commerce publishes once a year to no particular effect.
Publish Local Market Research That Builds Real Agency Authority
Most agency blogs recycle the same information from the same public sources. The advice is not wrong. It is just not distinctive.
Build an Objection Cheat Sheet From GBP Scan Patterns
Every objection a local business owner raises in a sales conversation has already appeared in someone else's sales conversation. "I already have someone doing my SEO." "I don't have the budget for this right now." "We get all our business from referrals." These are not unique concerns. They are...
Use Grid Density and Radius to Diagnose Rank Problems
Two geogrid settings affect the quality of your ranking diagnosis more than any others: grid density and radius. Get them wrong and your heatmap will show you a misleading picture. A grid that is too sparse will hide dead zones. A radius that is too wide will show red areas that are not actually...
Use GBP Review Snippets as Conversion Service Page Copy
Most local businesses treat Google reviews as a standalone reputation metric. They check the star average, respond occasionally, and otherwise ignore the text. That text is one of the most powerful pieces of conversion copy available to any local service page, and it is already written by people...
Plan a Client Content Calendar With Funnel Mapping
Most agency content calendars are built on vibes. A holiday post here, a service spotlight there, a blog article when someone has time. The result is a content library that generates traffic from people at every stage of the funnel and converts none of them consistently, because the content was...
Turn 10 GBP Scans Into a Publishable Industry Report
Ten GBP scans is not a large dataset. But for a specific industry in a specific city, ten scans of direct competitors in the same service category is enough data to write a credible, publishable local market report that positions your agency as the authority source on that market. To learn more...
Run a Local Ranking Heatmap and Find Your Dead Zones
A local business can rank first in Google Maps for someone searching from their parking lot and not appear at all for someone searching six blocks away. That is not a theoretical edge case. It is the default behavior of local search, and most business owners have no idea it is happening. To learn...
How to Read a Geogrid and Build a Local SEO Action Plan
Running a geogrid is the easy part. You enter a keyword, set a radius, and a color-coded map appears. The harder part is deciding what the map is telling you and what to do about it. Most agencies run the grid, screenshot it for the client, and move on without turning it into a work plan. To learn...
ROI Projections
How much could just one client make F! Insights pay for itself?
Your pipeline
Monthly prospects scanned100
101,000
Close rate3%
1%15%
Your deal size
Average project value$5,000
$1k$250k
Clients that become retainers30%
0%80%
Monthly retainer value$1,500
$500$20k
Your time
Hours per manual audit2h
30 min10 hrs
Your effective hourly rate$150
$50$500
New projects / mo
$15,000
3 closes
Retainer ARR
$16,200
annual
Year-1 potential
$196k
projects + retainers
Time savings / mo
$30,000
200 hrs freed
Time savings = hours per manual audit × monthly scans × your rate.
Retainer ARR assumes clients sign within 3 months of close.